{"id":63,"date":"2026-09-27T14:48:02","date_gmt":"2026-09-27T11:48:02","guid":{"rendered":"http:\/\/localhost:8092\/?page_id=63"},"modified":"2026-09-27T16:45:28","modified_gmt":"2026-09-27T13:45:28","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/saas-jo.com\/en\/services\/lead-generation\/","title":{"rendered":"B2B Lead Generation"},"content":{"rendered":"<section class=\"wp-block-group services-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"services-breadcrumb wp-block-paragraph\"><a href=\"\/en\/\">Home<\/a> <span aria-hidden=\"true\">\/<\/span> <a href=\"\/en\/services\/\">Our Services<\/a> <span aria-hidden=\"true\">\/<\/span> Lead Generation<\/p>\n\n\n\n<div class=\"wp-block-group services-hero-grid is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group services-hero-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"services-eyebrow wp-block-paragraph\">Lead Generation and Target Account Research<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">B2B Lead Generation<\/h1>\n\n\n\n<p class=\"services-lead wp-block-paragraph\">We create a structured path to companies that can benefit from your services, building a prospect base with a clear connection to your offering and market.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wa.me\/962770111225?text=Hello%2C%20I%20would%20like%20to%20request%20a%20consultation%20about%20lead%20generation%20for%20my%20company%20and%20arrange%20a%20suitable%20meeting%20time.\" target=\"_blank\" rel=\"noopener\">Discuss This Service<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"#service-scope\">What's Included?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-map is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">On This Page<\/h2>\n\n\n\n<ul class=\"wp-block-list services-links\">\n<li><a href=\"#service-scope\">Service Scope<\/a><\/li>\n\n\n\n<li><a href=\"#service-process\">How We Work<\/a><\/li>\n\n\n\n<li><a href=\"#deliverables\">Deliverables and Performance<\/a><\/li>\n\n\n\n<li><a href=\"#service-faq\">Frequently Asked Questions<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"services-map-link wp-block-paragraph\"><a href=\"\/en\/services\/\">View All Services<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"service-overview\" class=\"wp-block-group section services-page-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What This Service Brings to Your Business<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-prose is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Lead generation starts with understanding what your company offers and the problems it solves for customers. We turn that understanding into criteria for identifying suitable companies, then gather the information needed to begin sales activity with clear priorities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We work as an extension of your team to build a consistent entry point into your sales pipeline. We distinguish between a potential contact and a qualified opportunity: a company's inclusion in a list is a starting point for outreach and needs assessment. Moving it into a commercial opportunity requires further information and agreed qualification criteria.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"service-scope\" class=\"wp-block-group section services-page-section services-tint is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What's Included in the Service?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We agree on the details and priorities with you based on your market, offering, and customers' buying cycle.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-grid services-grid-three is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group services-card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"services-number wp-block-paragraph\">01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Define Your Target Customer Criteria<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We review industry, company size, market, business activity, and fit with your services. These criteria direct research toward relevant companies and help exclude organizations outside your scope.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"services-number wp-block-paragraph\">02<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build a Prospect Database<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We research suitable companies and organize available information about them and the roles involved in purchasing. We focus on information that helps your sales team understand why each prospect is relevant and how to begin the conversation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"services-number wp-block-paragraph\">03<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Connect Research with Delivery<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We coordinate outreach priorities with your team and define how relevant prospects move into targeting and qualification. The database evolves as new information emerges and your team provides feedback on prospect fit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"service-process\" class=\"wp-block-group section services-page-section services-process is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">How We Work with You<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clear steps connecting an understanding of your needs with delivery and review.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-grid services-grid-three is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group services-card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"services-number wp-block-paragraph\">01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understand Your Offering and Market<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We define your core services, their value, and the audiences that benefit from them, and review your customer acquisition goals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"services-number wp-block-paragraph\">02<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build and Review the List<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We identify companies that meet the criteria and review information quality and the reasons for including each segment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"services-number wp-block-paragraph\">03<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coordinate the Next Step<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We prioritize prospects and agree on outreach, response tracking, and the handover into qualification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"deliverables\" class=\"wp-block-group section services-page-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Deliverables and How We Track Performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We agree on deliverables and reporting before delivery begins, then review progress in the context of your market and the agreed scope.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-grid services-grid-two is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group services-card is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Engagement Deliverables<\/h3>\n\n\n\n<ul class=\"wp-block-list services-deliverables\">\n<li>Clear criteria defining a suitable prospect for your business.<\/li>\n\n\n\n<li>An organized list of target companies and available relevant information.<\/li>\n\n\n\n<li>Follow-up priorities and context to support outreach and qualification.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-card is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Indicators That Support Decisions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We review how closely lists match the criteria, the completeness of essential information, and the progression of relevant prospects into outreach and qualification. We assess lead volume alongside quality and fit to keep activity connected to sales objectives.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-note is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">What We Need from Your Team<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We need a clear overview of your services, sectors, and markets, along with examples of your ideal customers. Your team's observations about existing customers and organizations you do not want to target help reduce duplication and focus the work more precisely.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"service-fit\" class=\"wp-block-group section services-page-section services-tint is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">When Is This Service a Good Fit?<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-prose is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This service suits companies looking to expand their prospect base, approach a new sector, or reduce the time their sales team spends on initial research. It is particularly useful when the offering is clear but current sources of opportunities are limited or unstructured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We discuss your current position and objectives before defining the scope. You may need this service on its own or connected to another stage of the sales journey, with clear responsibilities, information handovers, and next steps between our teams.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"service-faq\" class=\"wp-block-group section services-page-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Questions About Lead Generation<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group faq-list is-layout-flow wp-block-group-is-layout-flow\"><div id=\"rank-math-faq\" class=\"rank-math-block saas-faq\">\n<div class=\"rank-math-list\">\n<div id=\"faq-63-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Is every prospect on the list ready to buy?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>No. The list identifies relevant organizations for research and outreach. Needs, interest, and decision timing become clearer through conversation and qualification. Opportunities progress according to the agreed criteria.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-63-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How does lead generation differ from prospecting?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Lead generation builds a base of relevant potential customers. Prospecting prioritizes those companies and segments and develops the context needed to engage the right people within them.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"service-articles\" class=\"wp-block-group section service-articles-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group articles-list-heading is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group articles-section-title is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"articles-eyebrow wp-block-paragraph\">Related Insights<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lead Generation Insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Practical guidance to help you understand this stage of the sales journey.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/saas-jo.com\/en\/category\/lead-generation\/\">All Insights in This Category<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query articles-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-4 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-5ee52bab wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-116 post type-post status-publish format-standard has-post-thumbnail hentry category-lead-generation\">\n\n<div class=\"wp-block-group article-card is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/saas-jo.com\/en\/b2b-lead-generation-guide\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/saas-jo.com\/wp-content\/uploads\/2026\/09\/lead-generation-768x512.webp?wsr\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 B2B: \u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0642\u0627\u0639\u062f\u0629 \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629\u061f\" style=\"aspect-ratio:3\/2;width:100%;object-fit:cover;\" srcset=\"https:\/\/saas-jo.com\/wp-content\/uploads\/2026\/09\/lead-generation-768x512.webp 768w, https:\/\/saas-jo.com\/wp-content\/uploads\/2026\/09\/lead-generation-300x200.webp 300w, https:\/\/saas-jo.com\/wp-content\/uploads\/2026\/09\/lead-generation-1024x683.webp 1024w, https:\/\/saas-jo.com\/wp-content\/uploads\/2026\/09\/lead-generation.webp 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group article-card-copy is-layout-flow wp-block-group-is-layout-flow\"><div class=\"taxonomy-category article-card-category wp-block-post-terms\"><a href=\"https:\/\/saas-jo.com\/en\/category\/lead-generation\/\" rel=\"tag\">Lead Generation<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/saas-jo.com\/en\/b2b-lead-generation-guide\/\" target=\"_self\">B2B Lead Generation: How to Build a Prospect Base Worth Pursuing<\/a><\/h3>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-09-27T15:17:58+03:00\">27 September 2026<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">B2B lead generation starts with identifying companies that need the value you offer, then building an information base that helps&hellip; <\/p><\/div>\n\n<a class=\"article-read-more wp-block-read-more\" href=\"https:\/\/saas-jo.com\/en\/b2b-lead-generation-guide\/\" target=\"_self\">Read More<span class=\"screen-reader-text\">: B2B Lead Generation: How to Build a Prospect Base Worth Pursuing<\/span><\/a><\/div>\n<\/div>\n\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"related-services\" class=\"wp-block-group section services-page-section services-tint is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Complementary Services<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choose the next step based on what your sales pipeline needs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-grid services-grid-three is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group services-card services-related is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Prospecting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We identify where to focus sales effort and which companies and segments deserve priority, based on their fit with your services and growth objectives.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/services\/prospecting\/\">Explore This Service<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-card services-related is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Decision-Maker Outreach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We build commercial conversations with the right people in target companies, using messaging that explains your services' value and creates space to understand their needs.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/services\/decision-maker-outreach\/\">Explore This Service<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-card services-related is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Lead Qualification<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We assess interest, needs, and fit with your services so your team knows which opportunities deserve follow-up and what is needed to develop them.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/services\/lead-qualification\/\">Explore This Service<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"discuss-service\" class=\"wp-block-group section services-page-section services-closing is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group page-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Let's Discuss Lead Generation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tell us about your business, market, and current challenge so we can discuss the right scope of support and arrange a meeting with the team.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wa.me\/962770111225?text=Hello%2C%20I%20would%20like%20to%20request%20a%20consultation%20about%20lead%20generation%20for%20my%20company%20and%20arrange%20a%20suitable%20meeting%20time.\" target=\"_blank\" rel=\"noopener\">Request a Service Consultation<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>We create a structured path to companies that can benefit from your services, building a prospect base with a clear connection to your offering and market.<\/p>","protected":false},"author":1,"featured_media":0,"parent":62,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"services","meta":{"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/saas-jo.com\/en\/wp-json\/wp\/v2\/pages\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saas-jo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/saas-jo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/saas-jo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saas-jo.com\/en\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":4,"href":"https:\/\/saas-jo.com\/en\/wp-json\/wp\/v2\/pages\/63\/revisions"}],"predecessor-version":[{"id":157,"href":"https:\/\/saas-jo.com\/en\/wp-json\/wp\/v2\/pages\/63\/revisions\/157"}],"up":[{"embeddable":true,"href":"https:\/\/saas-jo.com\/en\/wp-json\/wp\/v2\/pages\/62"}],"wp:attachment":[{"href":"https:\/\/saas-jo.com\/en\/wp-json\/wp\/v2\/media?parent=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}